Since the legalization of product placement on 01.04.2010, it is open to filmmakers to use this financial instrument.
For large international Filmprouktionen this financial instrument has long been a part of the financing mix. According to studies and statements of some independent film producers, with product placement about 10% of production costs will be brought back inside.
Now it is certainly not a popular task for film producers to take care of the advertising partners and to negotiate. For this is a small agencies, which operate on a commission basis and take care of the whole process. In this course, advice
are also available to the producer side. To get to
a good overview of advertisers, who just want to invest part of their marketing budgets in this form of communication is it product placement market in places like insertbrands.de . Insertbrands.de can be used free of charge, bringing together media producers and advertisers.
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